Wingwomen Widens Access to Health Coaching and Doula Support for Medically Underrepresented and Underserved Patient Populations in the Southeast

Wingwomen, a tech-enabled FemHealth company that champions reproductive healthcare and fertility education for Gen Z and Millennial women, has announced its expansion into three Southeastern states, namely Florida, Georgia, and Louisiana. 

The company aims to widen access to emotional and nutritional support, virtual doula services, lifestyle and nutrition health coaching, and reproductive health and fertility education to medically underrepresented women in underserved areas. This strategic move will provide an equitable solution for women in the South who are statistically more likely to be impacted by health disparities, including lack of access to community support, reproductive and sexual health education, ethnic, religious, and racial bias by practitioners, and lack of consistent health coverage throughout a woman's entire reproductive health life cycle.

Wingwomen's expansion was made in consideration of the impact of reproductive health deserts on women across the South. According to the American College of Obstetricians and Gynecologists (ACOG), less than one-half of women in rural or exceptionally underserved areas live within a 30-minute drive to the nearest hospital offering perinatal services. Nearly one in five rural women of reproductive age reported the highest rates of delayed care or no medical care due to cost with 23% reporting no health insurance coverage. Wingwomen's solution will provide affordable access to care for this patient population, giving them access to care and education from their homes.

“When we looked at the data, we realized we could deepen our impact by strategically including women who are most commonly overlooked by other telehealth market solutions. Millions of women are falling through the cracks because they either do not have insurance, live in a care desert or rural area, or in some cases, because they fall into the Medicaid patient population” said Adonica Shaw, Wingwomen Founder & CEO. “ It was important to make sure we carved a path that was inclusive of women regardless of their socioeconomic status.”

About Wingwomen

Wingwomen's value-based approach to reproductive health care and fertility education uniquely addresses knowledge and care gaps for women in the patient populations it serves. The California-based Femhealth company is on a mission to improve fertility and reproductive health, reproductive health literacy programs, evidence-based health coaching, and doula support. For more information, visit www.mywingwomen.com.