Setting a new design standard for digital health - Virtual workshop with Theresa Neil, founder of Guidea
As the National Institutes of Health highlighted in one of its studies in 2022, “digital health represents an important strategy in the future of health care delivery. Over the past decade, mobile health has accelerated the agency of healthcare users. Despite prevailing excitement about the potential of digital health, questions remain on efficacy, uptake, usability, and patient outcome. This challenge is confounded by 2 industries, digital and health, which have vastly different approaches to research, design, testing, and implementation. In this regard, there is a need to examine prevailing design approaches, weigh their benefits and challenges toward implementation, and recommend a path forward that synthesizes the needs of this complex stakeholder group.”
Join us on 21 September from 6 pm until 7.30 pm BST for a free virtual workshop “Setting a new design standard in digital health” in partnership with Guidea!
About this session
In this session, Theresa will cover:
How to innovate, launch, and lead with exceptional digital product design that consistently delivers results
The importance of understanding the user’s needs
Design innovation for digital health
Opportunities for digital health innovation
Strategic product design for digital health solutions
Case studies
About Theresa Neil and Guidea
Theresa Neil is the Founder of Guidea, an award-winning women-owned and women-led UX design consultancy that specializes in strategic product design for clients in Digital Health and Cognitive Sciences.
She is recognized as a “Top Designer in Technology” by Business Insider and is the author of two influential O'Reilly books with another one in the works.
Guidea has an impressive client list, including notable organizations in healthcare and pharma sectors such as Cigna, Humana, Amgen, Novo Nordisk, Bristol Meyer Squibb, and Johnson & Johnson.
Guidea’s collaboration with clients yields prestigious awards, including the MedTech Breakthrough Award x2, Most Innovative Digital Health Platform, Best SaaS Enabled Digital Health Platform and accolades for innovation in AI/ML within population health insights.
Theresa’s commitment to making a positive impact includes collaborations with notable non-profits and institutions like Johns Hopkins, Oxford, the Yale School of Medicine and RxOutreach.
In 2022, Guidea launched the Femovate UX sponsorship program, providing over $800k in UX design and research services to 30 early-stage FemTech founders to date.
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