Mooncup acquired by sustainable period care brand &SISTERS

&SISTERS, a family-run sustainable period care brand specialising in compostable pads, tampons and liners has acquired Mooncup®, the world’s first silicone menstrual cup.

After a spate of acquisitions adding sustainable period brands like TOM Organic, Thinx, Knix, Modibodi and This is L into the portfolios of multinational corporations, this acquisition represents passing the baton from one ethical, British company to another. &SISTERS will proudly continue Mooncup's founding mission to end single-use plastic and fight greenwashing practised by many mainstream period brands.

Kath Clements, Mooncup® Director says “The Mooncup® was created in 2002 to drastically reduce the waste from single-use plastic period products. Our options around periods have changed so much since we started, and we’re proud to have paved the way for reusable choices: from menstrual cups to reusable period pads, menstrual discs and period pants. With truly organic, plastic-free disposables available too, there really is no good reason left for single-use plastics to be used for periods.”

“Still, with big players like Procter & Gamble (Tampax, Always) choosing to make ‘pure’ ranges and reusables while continuing to make their biggest profits from plastic applicator tampons and plastic-filled pads, it’s time for a new approach. We’re proud that &SISTERS will be taking up the mission for Mooncup®, and we’re excited to see what the next wave of positive change brings.”

&SISTERS Co-Founder Lucy Lettice said “Mainstream, organic cotton top sheet & bamboo pads, tampons and liners never biodegrade, because they contain such vast quantities of an unnecessary plastic called a super absorbent polymer. An average pack of mainstream pads contains the equivalent of five plastic bags and we use on average 11,000 of these products each in our lifetimes. “

“My mum & I started &SISTERS to tackle the industry’s greenwashing and the lack of regulation of the irritants in mainstream period care. Our pads, tampons and liners contain no plastic or irritants, biodegrade faster than a banana and at the same time our heavy pads are twice as absorbent as the mainstream equivalent. “

“I grew up seeing Mooncup’s team really lead the charge against single-use plastic period care without any compromises, so it really is a full circle moment for me. We are incredibly proud to be continuing their legacy by creating sustainable period care options that work for everyone and leading the charge against plastic and irritants-ridden mainstream & bamboo period care."

You can find &SISTERS in Asda, Boots, Booths, Ocado and Abel & Cole. Mooncup® can be found in Boots, Holland & Barrett and mooncup.co.uk.