Halle Berry's Respin and Menopause Pioneer Joylux Announce Strategic Partnership to Advance Intimate Health and Wellness

Joylux, the global leader in intimate wellness, and Respin, the women’s midlife wellness brand founded by Academy Award-winning actress, filmmaker, entrepreneur and advocate Halle Berry, announce a global multi-facetted partnership to bring solutions to the 60 million peri/post-menopausal women suffering from common intimate health issues. This collaboration marks a significant milestone for both companies as they work together to destigmatize the taboo of intimate health with science-backed solutions that empower women to take control of their health. The partnership kicks off with the introduction of two innovative products– a new intimacy gel and a special edition award-winning vFit Plus device.

This collaboration highlights the vital role of intimate health in women's overall well-being and underscores the shared goal of improving women's lives - menopause-related estrogen decline causes vaginal dryness in over 50% of women, impacting intimate health, emotional well-being and relationships. Halle Berry is a passionate advocate for women's health, especially concerning menopause. Through Respin and its community, Berry’s goal is to provide women with both support and access to a vibrant community as well as an array of high-quality, science-backed products that will help women transition through midlife with ease and confidence - with a focus on connection, menopause and female longevity. 

After facing a painful intimate experience with her partner and a misdiagnosis that left her searching for answers, Berry found Joylux and experienced the benefits of the company’s scientifically backed, Ob-Gyn designed product approach firsthand. Inspired by her positive results, she decided to invest in and partner with Joylux through her Respin platform to collaborate on products that will enhance intimacy for women and couples - starting with a one-of-a-kind intimacy gel, LET'S SPIN.

Colette, founder of Joylux & Halle

 “When I realized that the product I needed wasn't on the market, I decided to make it myself. We've been hard at work for the past year with Joylux Ob-Gyn, Dr. Sarah de la Torre developing and testing LET'S SPIN intimacy gel. We’ve perfected the formulation by using all clean ingredients, including hyaluronic acid and aloe, and making it pH-balanced for delicate intimate tissue. This product has changed my life,“ said Respin founder Halle Berry.

The RESPIN X JOYLUX LET'S SPIN intimacy gel ($45) and vFit+ red-light intimate wellness device ($495) will be available for purchase starting September 24, 2024 on joylux.com and through online retailers this fall, including Respin, Nordstrom.com, Bloomingdales.com, Ulta.com, Neimanmarcus.com, Goop.com Amazon.com, and select physician offices. It will also be available internationally in Canada and the United Kingdom with select partners.

Marija ButkovicComment