As the pandemic brings traveling to a halt and decimated engagement between business partners around the world, Voor is launching their virtual reality merchandising showroom solution, in its first beta.

The solution has been developed to help fashion designers and brands in reducing the time and costs involved, as well as alleviating some of the highly damaging impact the industry has on the world, in a true and meaningful way.

The beta version of Voor’s VR showroom launched today (24th April) is via Voor’s mobile app, however the platform will eventually be offered across multiple platforms that will include a web-app and Oculus.

This launch will be particularly beneficial to fashion businesses around the world facing current challenges and its ensuing dynamics, as the industry will be altered forever in the wake of this pandemic.

Any fashion reformists, fashion environmentalists, or anyone simply waddling out of this crisis, hoping to come out with a more agile business, head over to voor3d.com.

To keep pace with modern advancements, to calibrate with the environment, and to restart after this global pause, the age-old fashion system is ripe for disruption.

Prior to the pandemic, fashion was already at the critical moment of its transformation, signalled by rising production costs and consumers’ preference reaching critical mass for social and environmental values.

The word “digitization” was at the forefront of fashion executive’s minds since at least 2018. Unfortunately, fashion’s complex nexus of stakeholders across its value chain, with its tight revolving deadlines, has been a major barrier to implementing digital strategies. But with the global pandemic’s shutdown of in-person interactions, the time to transcend to a digital first mind-set is now.

According to The State of Fashion by McKinsey & Company, consumers, especially younger cohorts in particular, are willing to pay more for products that have less negative impact, with a third of Generation Z in the US saying they will pay for sustainability compared to around one in 10 baby boomers. It’s no secret anymore that the industry is the second most environmentally damaging in the world, accounting for over 10% of the world’s carbon emissions, was the second-largest consumer of water, and regularly pollutes the oceans with microplastics. Although the recent rise in using eco-friendly and recycled materials are helping to improve the industry, but no materials are truly sustainable as the procurement of such still generate carbon footprints.

Speaking ahead of the beta launch, Voor founder Tracy Wong added, “No actions are truly sustainable unless they’re carbon neutral or negative. So for businesses, any output that will eventually become wastes is no true sustainability. Businesses should prioritize eliminating waste whenever possible and streamlining processes, for both their bottom line and the sake of the environment. ”

Voor remodelling the fashion business model

Leveraging on virtual reality, Voor’s digital showroom facilitate visual communication and integration along the value chain by delivering virtual showrooms with merchandising capabilities pushed through Voor’s mobile app.

The traditional process is linear, inefficient, and wasteful:

With Voor, the process is synchronous, agile, and sustainable:

The beta version features basic merchandising capabilities that allow viewers to instantly visualize colors, patterns, textures, and other design variations in full 3D. Users will be able to pick from pre-set showrooms to present their designs in. In the eventual full rollout, users will be able to fully customize showrooms that would unleash their brand identities.

For any brands and designers interested in trying Voor showrooms, more information can be found at voor3d.com. Voor is also currently open to partnerships with manufacturers and on-location showrooms.

About Voor 3D

Based in New York City, Voor3D set out to remodel the fashion business model to be efficient, cost effective, and truly sustainable. Founded by Tracy Wong, a 10+ years fashion professional, and joined by a founding team of seasoned garmentos, game enthusiasts, and techies, Voor3D offers VR merchandising showrooms for the garment industry to digitize processes downstream to design.

The beta version features basic merchandising capabilities that allow viewers to instantly visualize colors, patterns, textures, and other design variations in full 3D. Users will be able to pick from pre-set showrooms to present their designs in. In the eventual full rollout, users will be able to fully customize showrooms that would unleash their brand identities.

For any brands and designers interested in trying Voor showrooms, more information can be found at voor3d.com. Voor is also currently open to partnerships with manufacturers and on-location showrooms.

Voor team

TRACY WONG is a 10+ years fashion professional with both fashion and marketing background. She first dived into the startup world as a co-founder of FTW (Fashion Tech Wear), in which she creatively directed the media startup that divulged all things on the then emerging fashtech industry.

During the 2011 San Francisco Fashion Week, she was featured in the avant-garde segment and was dubbed by CBS news as one of the best emerging designers. Recently, she oversaw the product development/production of both Tommy Hilfiger and Calvin Klein licensed goods.

VINCENT CASSELLA is a 3D artist with experience in product design and interior architectural visualization.

His most recent project was with Tiffany & Co. as a 3D artist.

He also assists in teaching 3D at the New York Film Academy.

JUAN MARTINEZ was once selected as one of the Top 20 up and coming designers by the Fashion Institute of Technology.

Today, Juan is an award- winning fashion designer with extensive experience from designer, to technical designer, to product development manager, to now, a 3D designer.

KEN CHI is a full design and production manager in the fashion industry with a wide network of vendors and suppliers both in the US and China.

Over the past five years, he has worked with well- known brands such as Vince Camuto, Jessica Simpson, Lucky Brand, Polo Ralph Lauren, and more.

SIYUAN QIU is a Unity Developer in the interactive media industry and part-time VR instructor at NYU Computer Science Department.

With more than 3 years experience developing apps and contents for the immersive medium, his works have been shown at SXSW, NYC creative tech week, NYC Media Lab Summit, etc.

VooR 3D unveils VR Merchandising Showroom Amidst Global Crisis

To keep pace with modern advancements, to calibrate with the environment, and to restart after this global pause, the age-old fashion system is ripe for disruption.

Voor remodelling the fashion business model

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