Meet 25 companies innovating in fertility tech
Around 1 in 7 couples in the UK have difficulty conceiving. Fertility has become a global reproductive health issue, but it still remains taboo. The stigma around it prevents individuals and couples from accessing information about different fertility options, fertility tracking devices, apps, or fertility treatments.
We gathered some of the most inspiring founders and leaders innovating in this space for our FemTech Untapped event “The rise of fertility tech - novel solutions for better outcomes” when we will be discussing the latest innovations in the fertility space, the current challenges the industry and the patients are experiencing.
But, we recognize that there are so many more out there whom we couldn’t include in the event so we compiled a list of 25 companies innovating in this space. Check out the list below!
1. FERTI·LILY
FERTI·LILY developed and launched the FERTI·LILY Conception Cup, a reusable medical device that offers couples the ability to increase their chances of conception by 48% in the comfort of their home. Having experienced firsthand the frustrations of (not) conceiving we believe that hopeful couples deserve better. FERTI·LILY aims to give couples greater control over their fertility, helping to increase their chances of getting pregnant while preserving the intimacy and excitement of this very special moment.
2. Hertility
Hertility, a digital health company shaping the future of reproductive healthcare by pioneering unique diagnostic testing that provides data-driven and advanced insights into reproductive health, fertility decline, and the onset of menopause. Hertility is on a mission to set a new standard of scientific rigour and education in female health, nurturing the Mother of all movements - one powered by a new generation of women who back their bodies and their life choices.
3. Aura Fertility
Built from the founders' personal experience and expert insight, Aura works with fertility clinics to offer pioneering whole-person care for every IVF cycle. They deliver personalised 24/7 wraparound fertility support, via an easy-to-use patient app and clinic dashboard. Always evidence-based, Aura provides proven tools, educational content, and expert support to navigate every step of the fertility treatment journey. They work to improve patient experience, psychosocial health, and fertility outcomes.
4. Proov
Proov provides a variety of solutions to unleash the power of the menstrual cycle and reproductive hormones, inspiring women to live and feel their best. Proov offers a suite of diagnostics to provide fertility insights throughout the entire menstrual cycle. When paired with the free Proov Insight app, Proov's easy, at-home urine tests provide a science-backed fertility coach right in your hand. First, a woman can measure all of the menstrual hormones daily with Proov tests, then snap a photo of each test within the Insight app. Then, a woman can follow the in-app prompts throughout her cycle to understand ovulation status, get daily insights and an Ovulation Insights score. Finally, the app generates a personalized action plan to maximize her wellness or develop a fertility strategy.
5. Carrot fertility
Carrot Fertility is the leading global fertility benefits provider for employers and health plans, built to support employees through their lifelong fertility healthcare journey. Carrot helps employers and health plans provide equal access to high-quality fertility care regardless of age, race, income, sex, sexual orientation, gender identity, marital status, or geographic location. And unlike other solutions, Carrot provides deep, equitable support for all journeys, including fertility preservation like egg and sperm freezing, IVF, donor and gestational carrier services, adoption, pregnancy, and menopause and low testosterone.
6. Selectivity
Selectivity is a medical technology startup that supports people to access fertility treatment. They create effective, safe, and affordable devices to help you build your family. With their patented technology, Selectivity developed a medical device that allows any OB-GYN to perform a treatment at his/her office without any further requirement (taking treatments outside of the fertility clinics). This technology allowed also the development of the first at-home intrauterine insemination device, enhancing, even more, the access to fertility treatments, decreasing stress, anxiety, fear, time, and costs while improving outcomes.
7. ScreenMe
ScreenMe supports and empowers everyone on their fertility journey by providing access to tailored nutrition and lifestyle advice based on science. They invest in the nutritional health and wellbeing of women of reproductive age and through that pave the way for a healthier future generation with a lower risk of preventable disease.
8. Mojo Fertility
Mojo is creating the future of fertility care using AI and robotics, offering everyone access to reliable and affordable treatment. Mojo is an easy, fast and accurate way to understand your sperm health from home. Its revolutionary service features home delivery and pickup, market-leading sperm analysis via its purpose-built AI-powered platform, and is supported by results discussions and planning with fertility experts.
9. Apricity
Apricity is the next-generation fertility clinic for less stress and more success. Apricity is leveraging AI and tech, combining it with personalised human care to maximise chances of IVF success, and equipping people with the right information, at the right time.
10. Parla
Parla is on a mission to revolutionise women's reproductive health. They provide easy at-home fertility tests, a science-based plan and access to leading experts.
11. Legacy
Test, improve, and freeze your sperm from home. Founded by a team of healthcare and fertility experts at Harvard, Legacy is changing outdated views around fertility and family planning by building a digital fertility clinic for men.
12. Natural cycles
Natural Cycles is the fertility app which allows women to help prevent, plan and monitor pregnancies. Natural Cycles is the world’s first, and only, app to be certified as contraception, and has been shown in clinical studies to be similarly effective as the contraceptive pill.
13. Ava
Ava aims to be a digital diagnostics and therapeutics company. Their vision is to provide data-driven and scientifically proven insights along all stages of a woman's reproductive life. Ava has created the first AI-powered preventative fertility solution.
14. Lilia
Lilia is an egg freezing concierge that gets you express access to the best providers. The egg freezing process is complicated and time consuming. What Lilia does is mixing human support with well-researched data to help you explore your options and make a decision to feel in control.
15. Univfy
The Univfy platform combines machine learning, AI and fintech to improve the IVF experience, affordability and success. The proprietary Univfy AI Platform for IVF combines machine learning, AI and fintech to dramatically improve patients’ experience, increase success rates and make treatment affordable for more who need help to build their families.
16. Natalist
Natalist offers evidence-based educational resources alongside redesigned fertility and pregnancy essentials. With an emphasis on accessibility for women everywhere, Natalist products are proudly sold in nearly 6,000 retail locations across all 50 US states. The Natalist team believes it is their moral imperative to leave the world a better place for future generations. They launched their Mother Earth sustainability initiative in August 2020, which includes being certified 100% plastic neutral. Natalist was founded by Halle Tecco, a prominent healthcare investor and Founder and former CEO of digital health investment fund, Rock Health.
17. Fertifa
Fertifa is a leading provider of fertility, family-forming and menopause benefits to companies across the UK. Fertility benefits have been a common feature of benefit packages in the US for several years now, but Fertifa was the first UK company to bring the concept to the UK market.
18. Brethe ilo
breathe ilo is a tech-driven wellness company for women. They developed the first fertility tracker via breath analysis. breathe ilo helps you get to know your body better through cycle tracking. With the breathe ilo 2.0 period tracking app you can keep track of all your symptoms. The cycle tracker helps you determine your individual cycle phases and your fertility status.
19. Modern Fertility
Modern Fertility is a reproductive health company making personalized fertility information more accessible. They provide fertility hormone essentials, from at-home tests to digital tools and an online community, for anyone with ovaries — whether you’re trying for kids or not.
20. Kindbody
Kindbody is a leading fertility and family-building benefits provider for employers offering comprehensive virtual and in-person care. Kindbody delivers a seamless, integrated experience with superior health outcomes at a lower cost, making fertility care more affordable and accessible for all.
21. Life Whisperer
Life Whisperer is a world leader in the application of artificial intelligence to IVF. The Life Whisperer AI embryo Viability and Genetics assessment tools are the first to be commercialized in a series of applications that encompass the complete IVF journey. The company’s aim is to improve IVF success rates at every point and, as a result, reduce time-to-pregnancy, making IVF more affordable and accessible to patients globally. Life Whisperer is being used in IVF clinics around the world. Life Whisperer is a product by Presagen.
22. Apryl
Apryl is a fertility benefits platform that helps employers attract & retain top talent while tackling diversity & inclusion. With Apryl, companies can support their employees with fertility and family planning benefits - including consultation, access to clinics, and treatments (i.e. egg freezing or IVF) or adoption - subsidized by the company, but safe and confidential. Apryl educates your employees, so they understand their options - a position that empowers them to be proactive rather than reactive.
23. ELANZA Wellness
ELANZA Wellness is an inclusive lifestyle benefit that connects people with virtual coaching focused on navigating all fertility and family-building journeys. Their members match with a dedicated Board Certified Health and Wellness Coach for creative, transformative sessions that help them build the lives they choose: whatever that looks like to them.
24. Frame Fertility
Frame Fertility offers the first and only evidence-based, holistic platform for the early identification of fertility risk and care navigation. Frame Fertility’s proactive solution empowers anyone that may want children someday to confidently take early action on their fertility, and fill in the care gaps to improve overall health and drive better outcomes. Developed with clinical experts, Frame Fertility’s approach alleviates a downstream and often costly fertility crisis for patients, employers and providers. Frame supports people of all races, ethnicities, gender identities and sexual orientations, both single and partnered.
25. Noula Health
Whether you’re thinking about kids someday, are currently pregnant or recently postpartum, Noula empowers people with uteruses with personalized reproductive health insights through our at-home test kit, in-app care plans and dedicated 1:1 coaching to help members lead healthy pregnancies, births and beyond.
Join us on June 16, to discuss these and many other topics, and meet some of the most innovative companies in the space. Book your free ticket via the button below!
Many thanks to our program partners FemTec Health and Goodwin, as well as webinar partner FERTI·LILY, for supporting this event and our femtech program! ❤️ Find out more about FemTech Untapped here.