Amma Pregnancy Tracker Raises US$2 million in Pre-Series A for its App Helping Women During Pregnancy and Encouraging Conscious Fatherhood
September 30, 2020 -- Hong Kong, Moscow
amma pregnancy tracker raised $2M at a $28M post-money valuation on the strength of a 10x growth in monthly revenue over the past year
Research done with 19,000 pregnant women highlights the importance of receiving trustworthy information, the impact on a relationship, and the expected role of the father during pregnancy
12% of its users are conscious fathers and families who want to support expecting mothers
amma pregnancy tracker, the global femtech service for pregnant women and their families, attracted US$2 million from US, CIS, and Asia-based investors, at a valuation of US$28 million, up from US$6 million in 2020, on the strength of fast revenue growth, going from an ARR of US$300,000 in 2020 to over US$3 million for 2021. The investments will be used to develop local teams in the Latin American and Southeast Asian markets.
New investors include Alexey Solovyov A. Partners, the Joint Journey investment office Sergey Dashkov, the Angelsdeck business angel club, as well as a group of private investors, including Andrew Filev (founder of the unicorn Wrike.com), Maxim Spiridonov (Netologiya Group), Sergey Solonin (Qiwi), Vladimir Khristenko (Nanolek) and Igor Shoifot. Previous and returning investors include SOSV’s Chinaccelerator (US), the Prytek group (Singapore), Igor Rybakov, and several angels invested in the company.
amma pregnancy tracker was created in 2019 and operates from Hong Kong with a development team in Moscow. The service provides pregnant women and their families with evidence-based content, pregnancy health tracking, and personalized advice from professional obstetricians and gynecologists. It is also supporting the emerging trend of conscious fatherhood, with fathers looking for more involvement, and answering the desire of women for more support. The main service is free, with the majority of revenue coming from advertising. amma pregnancy tracker is also establishing partnerships with local telemedicine services.
“When my wife was pregnant with our first child, I went to pregnancy courses. After that experience I found the information presented on the web was sparse and often unreliable.”, said Evgeny Zhikharev, founder and CEO of amma pregnancy tracker. “I created amma pregnancy tracker with a strong focus on reducing the stress and anxiety of expecting families. We now have a team of over 20 obstetricians, gynecologists, doctors, lawyers, fitness trainers, providing access to evidence-based, practical information, translated into the 10 most popular languages of the world and adapted to take into account the legal and socio-cultural characteristics of each country and region. Our constant engagement with our users and the strict editorial process has resonated with our audience that grew mostly organically.”
The monthly active audience of the service exceeds 1.5 million users. It has achieved dominance in the CIS region where the application is downloaded by more than 60% of pregnant women using mobile apps. It is also in the Top 3 in Latin American markets.
According to Emergen Research, the global femtech market will grow by an average of 15% per year and will reach $60B by 2027 — more than threefold growth in less than a decade with high demand from developing nations. At the same time, according to the researchers, femtech is heavily underfunded, with only 1.4% of all investments in healthcare. This opens a great opportunity for further growth.
About AMMA pregnancy tracker
AMMA pregnancy tracker is an international mobile service and one of the world's largest communities for pregnant women and their families. amma pregnancy tracker provides clear, evidence-based pregnancy information and personalized advice from professional obstetricians and gynecologists. amma pregnancy tracker allows you to track key physical changes during pregnancy, receive medical advice from specialists and emotional support from thousands of pregnant women around the world. AMMA pregnancy tracker is about awareness, care, and a sense of support. The active monthly audience of amma pregnancy tracker exceeds 1.5 million people. Our service tops the ratings of popular applications in the "Health" segment in dozens of countries around the world. https://pregnancytracker.app