20 companies innovating in maternal and newborn health and wellbeing
Becoming a mother is one of the most beautiful and empowering experiences for some women, but at the same time, it is often an overwhelming one. On average, parents lose 44 nights of sleep in just their first year of parenting and sleep deprivation can have a serious impact on a new mum’s health, and life.
A woman’s body undergoes a major transformation during pregnancy—and an equally major one after labour and delivery. But between caring for their baby’s health, feeding, sleeping, and their development, mums often forget to take care of themselves.
We wanted to investigate how tech innovations can help and support new mothers on their motherhood journey and improve their and their baby’s health and wellness. That’s why our next FemTech Untapped event will be focusing on “Innovation in maternal and newborn health and wellbeing”. We gathered some of the most inspiring founders and leaders innovating in this space, but we recognize that there are so many more out there who we couldn’t include in the event.
That’s why we compiled a list that includes 20 companies whose innovations in maternal and baby health and wellbeing are helping millions of moms to take care of their health and their baby’s health.
Baby health and wellbeing
1. ByHeart
ByHeart is a next-generation baby nutrition company dedicated to empowering parents everywhere with feeding choices that build a healthier foundation for their babies’ lives to follow. ByHeart products are crafted with next-to-nature quality, leading nutrition science, and ingredient transparency to sit at the forefront of immune, cognitive, digestive and microbiome health. ByHeart is the first new brand to own manufacturing and research & development facilities, ingredient sourcing and to clinically prove closeness to breast milk in our own clinical trial. The company is only the 4th vertically integrated, FDA-registered baby nutrition brand in the US.
2. Nanit
Nanit is on a mission to support the journey of parenting. The Nanit family of award-winning products keep parents connected and informed while providing personalized insights and guidance to support their baby's sleep and well-being. From the AI-powered Nanit HD camera that tracks and analyzes a baby's sleep and growth, real-time breathing motion monitoring with Breathing Wear, to capturing amazing moments with the in-app Memories feature, Nanit helps parents see and understand everything happening in and around the crib. Since launching in 2016, Nanit has tracked over one billion hours of sleep, 144 million parental visits, and over 111 million morning wakeups.
3. Owlet
Owlet’s Dream Sock wraps comfortably around your baby’s foot and uses Owlet’s proprietary technology to track Baby’s sleep status, history, and sleep quality indicators (such as wakings, heart rate, and movement) each night.
4. Mamamade
Mamamade is an organic baby food delivery service. Their frozen, homemade quality meals are created by expert nutritionists & chefs to suit your baby's stage of development.
Maternal health and wellbeing
5. Femtec Health
FemTec Health is the leading Health and Beauty Sciences Company focused on using technology and data to transform the total healthcare experience for women in every stage of their life cycle. Areas of focus include specialty care, wellness and prevention, reproductive care, sexual wellness, mental health, chronic care, and beyond. FemTech Health’s mission is to revolutionize women’s healthcare by using state-of-the-art genomics, predictive intelligence, and digital technologies to create an experience that is unified, coordinated, and provides personalized services and products based on every woman's unique needs.
6. Willow Innovations
Willow Innovations is the creator of the world’s first quiet, all-in-one, in-bra wearable breast pump. Founded in 2014, Willow forever changed the way women pump with the world's first all-in-one, in-bra wearable breast pump that enabled moms to be completely mobile while pumping. The Willow Wearable Breast Pump features innovative technology, enabling total spillproof mobility while pumping, ditching long tubes, cords, dangling bottles and loud sucking sounds so moms can pump wherever their day takes them.
7. Oula
Oula is redesigning maternity care from the ground up. Their modern maternity center combines the best of obstetrics and midwifery care to deliver a more evidence-based and personalized pregnancy experience. From their collaborative medical team, welcoming clinic, and remote care platform, they are setting a new standard for pregnancy that unifies modern medicine and human intuition.
8. Pelvital
Founded in 2016, Pelvital is a privately held medical technology company focused on women's health. Their vision is to significantly improve the lives of people who suffer from pelvic floor disorders through novel, easy-to-use products backed by strong clinical evidence. They are focused on expanding conservative treatment options to inspire consumers to treat conditions rather than cope with symptoms. Their first product, Flyte, is a simple, effective in-home treatment for stress urinary incontinence, designed to treat weakened pelvic floor muscles to reduce bladder leaks and restore continence.
9. Coroflo
Coroflo is a medtech company that monitors breastfeeding to know how much baby is getting, real-time data tracked on your phone.
10. Organon
Organon is a global health care company dedicated to making a world of difference for women, their families and the communities they care for. Their Jada® System is designed to apply a low-level vacuum to encourage normal contraction of the uterus to provide control and treatment of abnormal uterine bleeding or hemorrhage after childbirth.
11. Elidah
Elidah's ELITONE is the first non-intrusive treatment for bladder leaks. It's non-intrusive both physically and on your time, as one can get treatment wearing the device while doing other tasks. 1 in 3 women leak urine when they cough, sneeze, or exercise and this can rob women of their confidence. Elidah is supported by the National Science Foundation, clinicians, and has received FDA clearance for its convenient device.
12. Progeny health
ProgenyHealth is a leader in deploying comprehensive, evidence-based Maternity and NICU Care Management services. They partner with the country’s most prestigious health plans to serve their maternity and NICU populations, collaborating with more than 1,400 facilities and 6,000 physicians nationwide to optimize care and lower overall costs.
13. Elvie
Elvie is a health and lifestyle brand developing smarter technology for women. They are committed to building extraordinary products that improve the health and lives of women everywhere and at all stages of life. Their products include Elvie Trainer, an award-winning app-connected Kegel trainer that helps women strengthen the pelvic floor via fun,five-minute workouts, and Elvie Pump, a wearable breast pump, which is making it possible for new mothers to pump anytime, anywhere.
Pregnancy management
14. Amma pregnancy
Amma pregnancy provides pregnant women and their families with evidence-based content, pregnancy health tracking, and personalized advice from professional obstetricians and gynecologists.
15. Bloomlife
Bloomlife is a women’s health company solving the most significant yet underserved global challenges today in maternal health. Their goal is to provide evidence-based solutions combining connected devices with data analytics to increase access to care, provide personalized feedback to moms, and help doctors earlier predict and manage pregnancy complications. By addressing modifiable risk factors, detecting abnormalities, and predicting adverse events, Bloomlife aims to ensure every family gets a healthy start.
16. Roo
Roo is a portable, easy-to-use prenatal listening system that allows you to hear, track and save your unborn baby’s heartbeat, starting at 20 weeks! It uses Hubble’s innovative soundtracking software, so you can listen and share with friends and family. Unlike ultrasounds, the Roo emits no energy into you or your baby. It is a completely safe and non-invasive way to listen to your baby’s heartbeat.
17. Mae
Mae is creating a world where high-quality, proactive care is the standard. For everyone. They're elevating the level of care for Black women through a trusted, digital-first health platform.
18. Nuvo Group
Nuvo Group is reinventing pregnancy care for the 21st century with new technology tools and practices. Their INVU is an FDA-cleared, medical-grade, remote pregnancy management platform that combines wearable technology with dynamic cloud-based data capture and visualization. INVU enables providers to conduct virtual well-being checks with expectant moms from anywhere. AI capabilities allow providers to tap into the power of Big Data and machine learning to leverage predictive pathways, benefit from reduced healthcare costs and add value to their practices.
19. Ovia health
Ovia health helps people navigate their most important moments with personalized, data-driven solutions for reproductive health, family building, pregnancy, and parenting.
20. Sera prognostics
Sera Prognostics aims to be a global leader in high-value women’s health diagnostics, delivering pivotal information to physicians to improve the health of pregnant women and newborns, and to simultaneously improve the health economics. Their PreTRM® Test is a first-of-its-kind blood test ordered during weeks 19 or 20 of pregnancy that measures proteins in your blood. These proteins offer critical data that informs if you are at higher risk of premature birth. Armed with the PreTRM report, you and your doctor can build a treatment plan to protect your baby’s health.
Join us on April 21, to discuss these and many other topics, and meet some of the most innovative companies in the space. Book your free ticket via the button below!
Many thanks to our program partners FemTec Health and Goodwin, as well as webinar partner ByHeart, for supporting this event and our femtech program! ❤️ Find out more about FemTech Untapped here.